Proven through experience

“My coaching journey began in high-performance sport.

Long before Quiet Forward existed, I spent years helping athletes, coaches, parents, and teams perform under pressure, develop resilience, and build the habits required for long-term success.

The lessons remain the same.

Performance follows character.

Confidence follows preparation.

Growth follows responsibility.” Jacob J. White

Man in sunglasses with child wearing a cap, standing outdoors on a dirt path, with mountains and an airport in the background.
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“As a parent and long-time participant of the Vail ski racing ecosystem, I’ve been able to witness Jaka and his coaching approach from a variety of vantage points for years. He creates an ecosystem with the athletes that is fun but demanding. He’s the type of coach that the kids love because he knows how to get the best out of them while still managing to create an awesome environment day in and day out. As Jaka moved on to new roles I could not have been more proud to recommend him to my friends that were running programs at other mountains.”

Russ Shay Surefoot, Co-owner, father of 17yo Ricky
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Five yellow stars in a row, symbolizing a five-star rating.

“Jacob was a great coach for Appollo. His technical skill is excellent and his drive to see his athletes improve is outstanding. Jacob was instrumental in Appollo's development that would eventually lead to FIS points under 35. Jacob was not only a great ski coach but he also made our son a better man. Jacob instilled discipline and life skills into our son that will last his lifetime.

We highly recommend spending time on and off the hill with Jacob !”

Keith Powell, Vice president and J.J. Powell Inc. State collage, PA
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Five yellow stars in a row, symbolizing a five-star rating.

“In 2018 Jaka (Jacob) became the Alpine Ski Racing head coach for my son, Hunter Roach. As a u14 alpine ski racing athlete, it was a pivotal time for Hunter to learn technique, tactics and personal goals. Jaka was instrumental in helping Hunter at this pivotal time of his life to understand the importance of these key initiatives. Fast forward to 2024 and Hunter accepted a position skiing for UNH Division 1 Alpine Ski Team. Jaka, thanks for the early athletic and mental training needed for Hunter to succeed!"

Justin Roach Chief executive officer at QuietKat Inc. Vail, CO

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“Jacob helped me greatly in my development as a ski racer, but more importantly, taught me invaluable life lessons with his tough and demanding coaching style. These lessons included having a growth mindset, practicing good sportsmanship even when things don’t go your way, being aware of the impact of your actions and attitude on others, not grinding toward an unachievable level of perfection, and setting reasonable goals and expectations."

Oliver, age 14, NHM high school student, Ghent, NY